“Brand is communications plus behaviour plus product.” – Wally Olins, Brand Expert.
The key to a strong brand is consistency across all three: and that means knowing exactly what you are here to do, and making that knowledge drive every aspect of your business.
I can help you identify:
- Your core proposition – what your business offers that no other does
- Your business mission – why your business exists, and what it is here to do
- Your business vision – where your business is aiming to be
- Your business values – the principles that govern how you do business
- Your business messages – what your business should be saying across all its channels
These will form the basis of a comprehensive brand strategy, designed to build awareness of your business with the people that matter.