A beautiful phrase used by Andrew Cox, Lead Designer at bespoke software development house Ghyston, to describe the benefits of user-centred design. Working with Andrew and Ghyston to produce their paper on talking about user-centred design in your organisation was a hugely enjoyable experience. Persuading internal stakeholders to adopt a…
As my colleague Dr Niels Schneider will tell you, it has taken me rather a long time to write this…
In my latest piece for innovation thought leadership site The Future Shapers, I’ve been pondering the notion of customer centricity.…
The most recent issue of the World Intellectual Property Organisation’s magazine features not one but two articles from me –…
