Specialist consultant, researcher and writer

Communications and expertise about technology, innovation and entrepreneurship

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Why you should be careful calling it innovation (Future Shapers)

In this piece for innovation thought-leadership site the Future Shapers, I was thinking about the danger of buzzwords, and how they come to mean so many different things that they are almost useless. Is the word innovation in danger of suffering this fate, and does it matter? Have a read…


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