Positioning and content for Maketh


Maketh specialises in supplying beautiful, hand-crafted websites to freelancers and self-employed professionals such as musicians and artists. It was launched in 2014 and asked Cecilia Unlimited to help with positioning and content for its website.

I helped to pin down exactly what made Maketh so special, and turned it into elegant copy for its website and launch communications.

Tim Reader, director of Maketh and Long White Digital, says: “We get Cecilia to write web copy for Long White Digital’s not-for-profit clients and also for our own website. She’s very quick to “get it” which I find immeasurably useful (especially for those occasions when I don’t!) and crafted some creative and playful copy when we launched a sub-brand, Maketh – specialising in websites for freelancers – which helped bring our idea to life with words that leap off the page.”




  • Core messages
  • Website content
  • Launch communications