Content strategy for Solverboard

Solverboard is an open innovation digital platform that finds solutions for challenges faced by organisations, industries and sectors. Started in 2015 by professionals from the aeronautics industry in Bristol, it is currently building membership and considerable interest ahead of its official launch.

I started working with Solverboard in early 2016, initially curating content on the topic of innovation for its social media channels and writing short blog posts highlighting content of particular interest. On the strength of this work, Solverboard has now commissioned a number of longer, in-depth articles on the topic of innovation. I am also working on a set of guides to the platform aimed at customers and members, covering aspects from how to use the platform to a clear and accessible description of open innovation and creative problem-solving.

Next steps include drafting a comprehensive content strategy to support Solverboard’s aim of becoming the leading open innovation community.

Phil Atherton, founder of Solverboard, says: “Working with Cecilia has brought about a hugely positive change in our social media activity, thanks to her deep understanding of the topic and excellent research. Furthermore, the quality and quantity of her writing is simply impressive, whether on short posts, practical guides, or in-depth articles.”