In this piece for innovation thought-leadership site the Future Shapers, I was thinking about the danger of buzzwords, and how they come to mean so many different things that they are almost useless. Is the word innovation in danger of suffering this fate, and does it matter? Have a read and see.
(Please note that the Future Shapers has now implemented its pay-per-read model, which means articles like this cost a small sum to read. It’s a refreshing alternative to the annual subscription, so do take a look.)
Why you should be careful calling it innovation
Some meetings go better than others, as we all know. Some time ago, I was presenting the results of a research project for a client, and was talking about the importance of the small, incremental ideas that come from people in organisations. One of the people in the meeting interrupted (not entirely politely, if I’m honest) to say ‘But that’s not innovation. That’s just continuous improvement’.
Also published on Medium.