Complex design and instinctive simplicity

Explaining user-centred design in your organisationA beautiful phrase used by Andrew Cox, Lead Designer at bespoke software development house Ghyston, to describe the benefits of user-centred design.

Working with Andrew and Ghyston to produce their paper on talking about user-centred design in your organisation was a hugely enjoyable experience. Persuading internal stakeholders to adopt a user-centred approach can sometimes be difficult, so this paper offers some thoughts on how to go about having those important conversations.

Download the paper from the Ghyston website