I’m writing a style guide for a client right now. Every time I write another… Read more →
Brand
Conversation #11 — Luke Mansfield, VP Innovation, PepsiCo
I met Luke at the FEI Innovation Europe Conference in June, where he gave a… Read more →
Small data, or just far away?
(This is a longer post – probably around 5 minutes to read, so do settle in… Read more →
Vision 2016 – fearless bears, super chickens and what is it about coffee?
I’ve been at Vision 2016 for the last two days – which probably explains why… Read more →
Some naive musings about trust and internet fridges
It might be because Christmas has just happened, which always makes me feel slightly nauseous… Read more →
Uber should take better care of its brand. It’s all it’s got.
Disruptive car service Uber has made quite a few headlines lately – not many of… Read more →
Manners maketh man – and Maketh makes…websites
A great project I’ve been lucky enough to be involved in has just gone live… Read more →
‘This graph places our brand in the belief vortex’
I’m pretty busy right now writing the first assignment for my Masters’ course, but wanted… Read more →
Actions speak louder: are your messages missing the mark?
Trawling the web for statistics this week (such a fascinating life I lead….!), I stumbled… Read more →
Thinking aloud: Is David Cameron a manager, not a leader?
I read this article by Jonathan Freedland in the Guardian a little while ago, and… Read more →
When is a stakeholder not a stakeholder?
An email dropped into my mailbox this morning, from bedmaker Warren Evans. I bought some… Read more →
Chipotle and the scarecrow
Once upon a time, there was a lovely scarecrow. He got himself a job to… Read more →