Brand

When is a stakeholder not a stakeholder?

When is a stakeholder not a stakeholder?

An email dropped into my mailbox this morning, from bedmaker Warren Evans. I bought some… Read more →

Still from Chipotle Scarecrow ad

Chipotle and the scarecrow

Once upon a time, there was a lovely scarecrow. He got himself a job to… Read more →

The fastest way to kill your brand

The fastest way to kill your brand

I read this piece on the Guardian Sustainable Business Leadership hub the other day about… Read more →

Do I need to worry about my brand, for Women Outside the Box

Do I need to worry about my brand, for Women Outside the Box

I wrote a short piece on starting to think about your brand for small businesses… Read more →

Storydoing vs storytelling and the bottom line

I picked up this article on my Feedly this morning: “Good Companies Are Storytellers. Great… Read more →

Brand stories and the 7 basic plots

‘Is that true?’ ‘No, but it’s a good story’. Humans love a good story. We… Read more →

A bewilderment of cheeses

It’s been emotional: how emotions – and brands – are vital in making decisions

One of the things I find most infuriating in life is when people can’t make… Read more →

What’s his problem? Writing for your customer, not yourself

What’s his problem? Writing for your customer, not yourself

For one of my most recent projects, I spent a lot of time looking at… Read more →

Social media: an imperative for small businesses

Social media: an imperative for small businesses

Every so often, I have a conversation with someone from a small or medium size… Read more →

A question of scale

A question of scale

Just for once, I’d like to read an article about branding that doesn’t talk about… Read more →

Independence is in the eye of the taxpayer

Independence is in the eye of the taxpayer

Lately, I’ve been seeing a lot more of this fellow making an appearance in various… Read more →