Tag Archive for customer-centricity

What if we said no to our customers, once in a while? (The Future Shapers)

In my latest piece for innovation thought leadership site The Future Shapers, I’ve been pondering the notion of customer centricity. Is it always a good idea to be wholly customer-focused, and what are the dangers of accepting management dogma unquestioningly? Also, why might cats need soup?   What if we said no to our customers, once in a while? There… Read more →