A few years ago, I bought a water machine. It’s plumbed into the mains water and dispenses 98 degree hot water and chilled filtered water at the touch of a button, and I love it. When you work at home, constantly filling the kettle and waiting for it to boil is tedious and annoying, and given that the machine was… Read more →
Trawling the web for statistics this week (such a fascinating life I lead….!), I stumbled on this little gem from October. According to a report by McKinsey, an enormous amount of the key messages being put out by B2B companies about themselves are of little or no interest to their customers. They grouped the key messages from 90 global B2B… Read more →
