Tag Archive for M.Sc.

What’s the difference between a marketer and a project manager?

It sounds like the beginning of a joke – but when I started a unit on my degree about project management and systems thinking, I found that it’s not such a daft question. In fact, I suspect most marketing professionals are using a particular type of systems analysis without even being aware of it. (When I embarked on this degree, I thought ‘Hey! I’ll… Read more →