Tag Archive for Starbucks

Storydoing vs storytelling and the bottom line

I picked up this article on my Feedly this morning: “Good Companies Are Storytellers. Great Companies Are Storydoers”. Promoting a new book about how companies use stories, it describes research carried out by the authors that they say demonstrates that ‘storydoing’ companies do better than ones that are merely telling their stories. You can read more about the methodology here but… Read more →

A question of scale

A question of scale

Just for once, I’d like to read an article about branding that doesn’t talk about Apple. Or McDonalds. Or Starbucks. Working on a brand project for a small IT services company, I’ve been thinking a lot about how small businesses can make sure their brand is working for them.  Thinking – and also reading as much as I can about… Read more →