Tag Archive for storydoing

The fastest way to kill your brand

The fastest way to kill your brand

I read this piece on the Guardian Sustainable Business Leadership hub the other day about how customers are demanding greater transparency, authenticity and accountability from brands than ever before. Simon Mainwaring talks about how much easier it is to expose inauthenticity these days, and how social networking, mobile technology and savvy activism is forcing companies “to articulate what they stand for… Read more →

Storydoing vs storytelling and the bottom line

I picked up this article on my Feedly this morning: “Good Companies Are Storytellers. Great Companies Are Storydoers”. Promoting a new book about how companies use stories, it describes research carried out by the authors that they say demonstrates that ‘storydoing’ companies do better than ones that are merely telling their stories. You can read more about the methodology here but… Read more →