Tag Archive for Target

Storydoing vs storytelling and the bottom line

I picked up this article on my Feedly this morning: “Good Companies Are Storytellers. Great Companies Are Storydoers”. Promoting a new book about how companies use stories, it describes research carried out by the authors that they say demonstrates that ‘storydoing’ companies do better than ones that are merely telling their stories. You can read more about the methodology here but… Read more →