Tag Archive for transparency

The fastest way to kill your brand

The fastest way to kill your brand

I read this piece on the Guardian Sustainable Business Leadership hub the other day about how customers are demanding greater transparency, authenticity and accountability from brands than ever before. Simon Mainwaring talks about how much easier it is to expose inauthenticity these days, and how social networking, mobile technology and savvy activism is forcing companies “to articulate what they stand for… Read more →