Innovation can range from new product development all the way to comprehensive digital transformation programmes, but at its heart it is always about change. You might be asking customers to change their buying habits, your employees to change their work processes, or an entire organisation to shift its focus, and that requires effective communications.
Every programme starts with insight, whether it’s assessing your organisation’s culture through stakeholder interviews, taking the temperature of the organisation prior to change, or identifying innovation hot-spots and opportunities through story gathering with customer-facing teams. I can help you design a comprehensive insight programme or support your existing plans with strong research skills.
Communications and engagement
Communicating about change needs a fresh approach – using the same language, messaging and tone won’t engage or galvanise. (You might even need to deviate from your organisation’s brand guidelines or communications policies to make it work.) I can bring 20 years’ accumulated communications expertise from FTSE100 businesses to small start-ups, but most importantly a fresh external perspective to provoke and inspire change to happen.
Telling innovation stories
Humans are designed to tell, respond to and remember stories, so they are invaluable tools in the innovation process. This workshop will help you use stories to uncover insights, win support, bring research to life or formulate your go-to-market strategy.
The workshop introduces people to the first stage of a proven creative problem-solving process, which has been researched and applied over 60 years: to explore and define the problem.
This workshop will lead you through stage two of the creative problem solving process. It will help you generate many, varied and original ideas, and learn to select those that are promising and intriguing.