Supporting innovation and change programmes

Workshop materials

 

Insight
Communications and engagement
Creative workshops

 

Innovation can range from new product development all the way to comprehensive digital transformation programmes, but at its heart it is always about change. You might be asking customers to change their buying habits, your employees to change their work processes, or an entire organisation to shift its focus, and that requires effective communications.

 

Insight

Every programme starts with insight, whether it’s assessing your organisation’s culture through stakeholder interviews, taking the temperature of the organisation prior to change, or identifying innovation hot-spots and opportunities through story gathering with customer-facing teams. I can help you design a comprehensive insight programme or support your existing plans with strong research skills.

 

Communications and engagement

Communicating about change needs a fresh approach – using the same language, messaging and tone won’t engage or galvanise. (You might even need to deviate from your organisation’s brand guidelines or communications policies to make it work.) I can bring 20 years’ accumulated communications expertise from FTSE100 businesses to small start-ups, but most importantly a fresh external perspective to provoke and inspire change to happen. 

 

Creative workshops

Telling innovation stories

Humans are designed to tell, respond to and remember stories, so they are invaluable tools in the innovation process. This workshop will help you use stories to uncover insights, win support, bring research to life or formulate your go-to-market strategy.

 

Problem framing

In association with Blue Green Learning

The workshop introduces people to the first stage of a proven creative problem-solving process, which has been researched and applied over 60 years: to explore and define the problem.

 

Idea generation

In association with Blue Green Learning

This workshop will lead you through stage two of the creative problem solving process. It will help you generate many, varied and original ideas, and learn to select those that are promising and intriguing.